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What is 360º degree photography

I'll briefly explain 3 commonly seen types of '360º' photography along with typical applications, pro's and cons

360º Degree Product Views. High resolution overlapping images taken using studio controlled lighting create 360º degree product views. Every viewable angle of rotation displays a single high resolution image. Software then creates a seamless internet browser experience for the user. Every angle of the 360º degree product view is available for use elsewhere for print and other business activities. This is the ideal and most cost effective choice for online 360º degree product views. Users zoom in with confidence on your product, it is the 'Online - In Store Experience'.

PHOTO360º.nz sets up studio lighting around a turntable where the product is situated either at your business or at Photo360's studio. The product is rotated on the turntable a number of times and on each new position a photograph is taken. After the rotation is complete whether it be a 360 degree, 180 degree or other, the images are compiled using software into a package. This package is uploaded and hosted on the clients website which would be accessed by the public via the world wide web using an internet browser such as Google Chrome, Firefox, Internet Explorer, Safari etc. 

 

Applications: Consumer interactive confidence building online product photography. Get the consumer a leap closer to your store.

Pros: High Resolution, high detail images that can be zoomed in on whilst maintaining detail. Multiple high resolution print quality image files of every product angle are available separately to the 360 degree interactive product animation. Multiple display options available.

Cons: It is not a video and can not capture audio, although you could play music or other audio via your webpage.

Panoramic 360º Images and Video. The output from 2 or more camera sensors covering a 360 degree field of view are stitched together to create a low resolution 360 degree field of view. Google map cameras can have 15 camera sensors that are all fed into a processor that seamlessly stitches them into a continuous image. Hand held cameras can have as few as 2 image sensors but a processor still stitches the sensors outputs together and often stretches the result. Not suitable to create 360 degree product views due to the low resolution and often stretched appearance.

Handheld Panoramic 360º Images and Video images  can be hosted by manufacturers web servers, and youtube like providers. Businesses link directly to these servers from their websites. As software develops, these types of images will be hostable on your own business server, independant of the Manufacturer.

 

360º degree image or video is exactly what it sounds like. It is an image or video covering 360 degrees of view at once. This is accomplished using two or more camera lenses. Each camera lenses sensor output is seamlessly stitched together with the others to create a 360º degree image or video panorama with audio. This allows the user to pan around an image or play video whilst panning around, up and down. The user clicks and drags inside the video player window to view any angle.

 

Applications: Create interactive images covering a 360º field of view and record video with audio at almost any event imaginable

Pros: Create exciting close up interactive video of essentially anything. Cover a large amount of landscape seamlessly. Create walk through tours

Cons: Not suitable for product photography. Images are low resolution, not suitable for print and appear stretched and lacking detail. Parts of images will be out of focus and blurry. Exposure can vary around the image in high contrast situations resulting in the image looking both dark and light in different places

Google Maps's are hosted by google and accessed by the public via the world wide web using an internet browser such as Google Chrome, Firefox, Internet Explorer, Safari and also the downloadable Google Earth application.

 

Applications: Mapping transport routes, large and small landscapes, building exteriors and interiors

Pros: Can cover a large amount of landscape seamlessly

Cons: Not suitable for product photography due to the lack of available scaled detail. Images typically low resolution, may appear stretched and lacking detail. Parts of images can be missing and or blurry. It is not a video and can not capture audio

 

 

360º Degree Virtual Reality & Wire Frame Renders. High resolution overlapping images are used to create 3 dimensional wire frames that software then further uses to create a skin based on that photographic information. I am merely skimming the surface of this topic as there are many ways it can be done. This process can produce highly detailed scaleable images that can be rotated in a web browser. The cost is higher

Applications: Consumer interactive confidence building online product photography. Get the consumer a leap closer to your store.

Pros: High Resolution, high detail images that can be zoomed in on whilst maintaining detail. Multiple display options available.

Cons: It is not a video and can not capture audio, although you could play music or other audio via your webpage.

VR is Desktop Pc Viewable Only

For further questions please feel free to drop us a line